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Branding & visual identity

An identity that
inspires trust.

Logo, colours, typography and materials that speak the same language. A clear image for your company, from the first presentation to everyday communication.

Branding projects at a fixed price.

Working on a logo and its construction rules
From a visual mark to a consistent system.

What we build

More than a logo.
A shared direction.

The identity starts from the company’s positioning and the audience it speaks to. I translate them into a visual direction and rules of use, so you no longer start from scratch with every material.

A recognisable signature

A logo and its variants for different contexts, from a document to a small screen.

Materials that work together

Business cards, letterhead and email signature in the same visual direction.

Rules for consistent use

Colours, typography and application examples, brought together in brand guidelines. The rules and templates also help your in-house team use the identity consistently.

What the company gains

An identity that works
for the company.

Trust

A professional presentation in the company’s offers, documents and interactions.

Differentiation

An identity that is relevant to your positioning and recognisable in your market.

Support for communication and sales

Consistent materials that help the company present its offer.

Branding packages / fixed price

Choose your starting point.

From a logo to a complete visual system.
With clear deliverables and estimated timelines.

Visual signature

Logo

For a company that needs a clear mark before the rest of its materials.

400 € / project

Estimated timeline: 1–2 weeks

  • A conversation about the company and its positioning
  • Logo variants for different uses
  • A short sheet with the logo colours and font
  • AI, SVG, PDF and PNG files
Logo variants included

Primary, horizontal, monochrome, reversed and a symbol for the favicon.

Let's discuss your logo

Business applications

Essential identity

For the same image in meetings, emails and company documents.

680 € / project

Estimated timeline: 2–3 weeks

  • Everything in the Logo package
  • Double-sided business cards, print-ready
  • Editable letterhead in Word and PDF
  • Email signature ready to install
Let's discuss your identity

Complete visual system

Complete visual identity

For a team that needs clear rules for every material.

1.200 € / project

Estimated timeline: 3–4 weeks

  • Everything in Essential identity
  • Brand guidelines manual in PDF
  • Colour palette and typographic system
  • Graphic elements and application examples
What the manual covers
  • Brand attributes and personality
  • Logo concept, variants and minimum size
  • Correct uses and uses to avoid
  • Colours: roles and HEX, RGB, CMYK codes
  • Fonts and typographic hierarchy
  • Graphic elements derived from the logo
  • Examples: letterhead, business card and folder
Let's discuss your brand

All packages include 2 concept directions and 2 rounds of revisions.

Payment and terms
  • 50% when the order is confirmed, 50% on delivery of the final files.
  • Usage rights are transferred in full upon final payment.
  • Additional revisions: €40/hour, agreed in advance.

How we work

From context
to identity.

Market and competitor research is not included in the packages.
If the project needs it, I quote it separately, before the concept.

  1. I get to know the company

    We clarify the audience and positioning: the company’s goals, who it speaks to and what the brand needs to convey.

  2. I propose directions

    I translate the positioning into two concept directions, with the visual choices explained.

  3. We refine, I deliver

    Two rounds of revisions, then the final files and the rules of use included in the chosen package.

For companies that have grown

An existing brand.
An updated direction.

Has your company changed while its image has stayed behind? A rebrand modernises the image while keeping the elements that still work, so the brand does not lose the recognition it has already built.

We start by reviewing the current identity and materials: what is worth keeping and what needs adjusting. Rebranding is quoted separately, after this review.

Let's talk about rebranding
FrontZone catalogues with an editorial layout in natural tones

From the portfolio / FrontZone

The identity comes to life
in the company's materials.

Editorial design applied to a presentation catalogue. An example of composition, rhythm and attention to detail.

See selected projects

It starts with a conversation

What should your
company's image say?

We talk about the context and choose
the right starting point.