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Things I have noticed in projects with the companies I work with. Useful when you are thinking about your own company's image.
I have worked on enough rebranding projects to see a few things that keep coming up. They are not universal rules — but they are patterns I meet often enough to be worth discussing.
Read the articleMany companies put off a visual identity project not because they don't feel the need, but because they don't know exactly what it involves. How long does it take? What do I need to prepare? What do I get at the end? How much of my time will it take?
Read the articleNot every company needs branding right now. And not every communication problem is solved by a new logo.
Read the articleI have been preparing materials for companies exhibiting at trade fairs for more than ten years. I have seen stands that work and stands that don't. And every time, the difference doesn't come from where you would expect.
Read the articleIt starts with a conversation
Tell me what you have in mind.
Together we'll see where it makes sense to start.
